Thursday, March 6, 2008

Identifying Target Market ( with reference to World Wide Disaster Occurrences Rate)

Since our product is primarily for disaster response, we had to find out the statistics of world wide disaster occurrences over the past century so that we can know whether the frequency of disaster around the world is high enough for the business to be sustainable.
We also identify which parts of the world have more disasters than the others so as to allow us to focus on a specific market group.

Figure 1. Number of natural disasters: by origin
(1900-2005, by decades*)






Hydro-meteorological disasters: including floods and wave surges, storms, droughts and related disasters (extreme temperatures and forest/scrub fires), and landslides & avalanches;
Geophysical disasters: divided into earthquakes & tsunamis and volcanic eruptions;
Biological disasters: covering epidemics and insect infestations.


Figure 2. Distribution in percentage of natural disasters: by origin
(1900-2005, by decades*)




Figure 3. Number of natural disasters by type
1970-2005







Flood, wind storm, drought and related disasters, and epidemic
have an increasing trend through out the years.

Figure 4. Distribution in percentage of natural disasters by type
1991-2005




Figure 5. Number of natural disasters by type: regional distribution
1991-2005





Figure 6. World distribution of disasters by type
1991-2005





Figure 7. World distribution of disasters by origin
1991 - 2005



As we can see, flood and windstorm constitutes the majority of the
disasters in the world.


Figure 8. Regional distribution of natural disasters by origin
1991 - 2005




Figure 9. Natural disaster occurrence by type:
Comparison 2004-2005




Source of data: EM-DAT : The OFDA/CRED International Disaster Database.
http://www.em-dat.net, UCL - Brussels, Belgium

This information affirmed the vast opportunity that our product has in the market. As shown in Figure 1, the number of natural disasters increased exponentially since 1950 and remained relatively constant at 2700 occurrences a year since 2000.

In Figure 8, it shows that not only is there the highest number of occurrences of hydrometeorological disasters in Asia, there is also the highest number of geological disasters in this region too. The continent with the next highest disasters occurrences is the Americas. Hence, our target market is primarily Asia and the Americas.

We can see that the 

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